Background:
I first met Paul Croshaw through the Long Beach Junior Chamber (he was a Past-President), and we were soon talking about the aspects of politics and political campaigns as a business.

I became the company's Account Manager soon after, becoming the face and voice of the company as Paul gradually left to pursue a career in documentary film making.

I set out to expand the branding of the Croshaw name into a company synonymous with high quality political direct mail services. What I soon encountered was that anyone who had just arrived on the political scene in the past 7-10 years had never heard of the name Croshaw, but for those from before, it was a household name.

I set out to reestablish and rebrand the name Croshaw through extensive networking in the political and business community, increased customer service quality, public speaking engagements, and a series of e-zines that established myself and the company as experts in the field.

It gave me an intimate and unique knowledge of one of the most crucial tools of any political or public affairs campaign.